Press Releases

KOR HOTEL GROUP'S "THINK PINK" CAMPAIGN WITH REVLON/UCLA BREAST CENTER DONATES PROCEEDS TO CANCER RESEARCH

Activism is always in style, now it's stylish as well: Campaign highlights include a "Think Pink"-themed travel package and exclusive Kelly Wearstler-designed T-shirt

September 2006 (Los Angeles) - Pink has long been the recognized symbol for breast cancer awareness. This October, boutique hotel operator Kor Hotel Group will reflect that theme throughout National Breast Cancer Awareness Month with its specially-tailored "Think Pink" campaign. Guests staying at any of Kor's U.S. properties during October will have the option of selecting a "Think Pink" rate or a "Think Pink" package, 10% of which will be contributed to the Revlon/UCLA Breast Center. Offering a multi-disciplinary approach to a wide range of afflictions, the Breast Center is known for combining the latest diagnostic and treatment methods with consideration for the unique needs of each patient. October may be the official month for national fundraising campaigns, but awareness is a way of life: Think Pink for life.

"Kor wanted to align itself with a cause that is supported by both our guests and our employees," said Tom Santora, Senior Vice President of Sales and Marketing. "And as a West Coast-based company, our desire to partner with a fellow Los Angeles non-profit was an important factor in our choice of the UCLA Breast Center as the recipient of this initiative."

"Think Pink" rates and "Think Pink" packages are available at all Kor boutique hotels in the U.S. during October, either online at www.thinkpinkhotels.com or by phone at (800) 439-3719.

• "Think Pink" Rate: When guests select this option, Kor will donate 10% of the room rate to the Revlon/UCLA Breast Center.
• "Think Pink" Package: For an additional price of $40, guests will receive a special "Think Pink" gift bag (actual value $120), in addition to the 10% donation. Gift bag includes:
• Glamour Pink Tee: Exclusive to Kor's campaign, trendsetting designer Kelly Wearstler has created a limited-edition breast cancer awareness T-shirt.
• Pink Martini, Shaken not Stirred: It's a zingy, refreshing and distinctly "think pink" drink: House-made Strawberry/Basil-infused Frïs Vodka, Godiva White Chocolate Liqueur and a dollop of whipped cream. Enjoy a Pink Martini or beverage of choice at your hotel bar with this certificate.
• Pink Martini CD, "Hang on Little Tomato": Cuban rhythms, classical inflections, Brasilian street sounds: The Pink Martini 12-piece orchestra brings together music from around the world to create its modern sound. The sampler CD of the group's latest album is generously donated by Heinz Records.
• "Breast Cancer 101" - Think Pink For Life: A handbook on breast cancer research, history and treatment. Provided by The Friends of the Breast Program at UCLA.
• A Classic Pink Ribbon: Prominently display this pink awareness lapel pin, signifying your contribution and solidarity with the cause.

Package Terms and Conditions: Available through online bookings at www.thinkpinkhotels.com or at (800) 439-3719. Glamour pink tees and other package components will be received by mail within 30 days of hotel stay. Participating properties include Avalon Beverly Hills, Maison 140 Beverly Hills, Chamberlain West Hollywood, Campton Place San Francisco, Jefferson D.C., The Tides South Beach, Viceroy Santa Monica and Viceroy Palm Springs.

For additional information, please contact Kor Hotel Group or Hawkins International PR at the numbers listed above.

About Kor Hotel Group
The Kor Group is a privately held real estate development and management firm with investments primarily in hotels, resorts and multi-family real estate. Kor Hotel Group, the hospitality division of Kor, holds a diverse property portfolio and manages both its own assets and non-owned hotels under third-party management agreements. Kor Hotel Group's properties include Viceroy Santa Monica and Viceroy Palm Springs, Avalon Hotel and Maison 140 in Beverly Hills, Tides in South Beach, and Chamberlain, in West Hollywood, The Jefferson in Washington D.C., Campton Place in San Francisco and Ikal del Mar on the Riviera Maya, as well as forthcoming Viceroy Resorts & Residences in Miami, Anguilla and Riviera Maya debuting in 2008.

About The Revlon/UCLA Breast Center
A component of the UCLA Jonsson Cancer Center (JCCC), The Revlon/UCLA Breast Center offers a multi-disciplinary approach for women with all forms of breast problems. The Center's approach combines the latest diagnostic, treatment and monitoring programs with consideration for each patient's unique needs. The team at the Breast Center includes surgeons, radiation oncologists, radiologists, a breast pathologist, medical oncologists, plastic surgeons, a nurse practitioner, a volunteer, a dietician, a geneticist, social workers and a psychologist. Together, they provide patients with the most up-to-date care.